Marketing

A’ight crew, lissenup! Ain’t no love from the mighty CCP for the rookie trader, skill descriptions are a mess, and my heart just cannot take another hauler pilot with a question mark on his face, so here it goes: what do all those dark, obscure trade skills do?

Lessee!

Trade, Retail, Wholesale, Tycoon, Daytrading: if you cannot figure’em up for y’self… go pick a mining laser or camp a gate son. This career aint for ya’. Same for anybody asking “why do I need procurement? I can purchase any item in the region even if it is 64 jumps away!”

The rest of you: please open your wallets at the “Orders” tab and keep the lower part in view.

Accounting: Easy enough... it reduces your sell taxes. Pretty straightforward, huh? Every time you sell something, SCC gets 1% of the sell order total value… per level, you get a 0.1% reduction (you pay 0.9% at lvl1, 0.8% at lvl2... up to 0.5% at lvl5).You will see the % you pay under “transaction tax” on your “orders” screen.

Broker relations: Almost as straightforward… Almost. Each time you put an order (be it buy or sell), you pay 1% to this bloodsuckers. Every level of the skill reduces the amount per 0.05% (so, 0.95% at lvl 1, 0.9% at lvl 2…) You will see the % on “Base Broker fee” on the “order” tab. Bear in mind though:

-You pay the bloodsuckers every time you set up an order. If you cancel the order, you don’t get yer Isk back mkay? (the sell tax is only paid when you actually do the sell)

-If you are a trader (you are a trader, right? ‘cos, like, you are reading this!), remember you pay these bloody bloodsuckers TWICE every time you move an item: when you set up your purchase order, and when you set up your sell order!

-You DON’T pay if you buy or sell directly (as in, without setting up a purchase order).

Example 1: I go to the market, directly buy gizmo for 100 Isk, and then set up a sell order for 200 Isk (and they call themselves pirates because they blow up stuff… heh)

-When buying, you pay no tax nor broker fee

-When setting up the sell order, you pay the broker fee (2 Isk if no skill, reduced with Broker Relations)

-When and if you sell, you pay the SCC tax (2 Isk if no skill, reduced with accounting, which is to say you receive 198 Isk when the sell is completed)

Example 2: I set up a purchase order, buy gizmo for 100 Isk, then set up a sell order for 200 Isk.

-When setting up purchase order, you pay the broker fee (1 Isk if no skill, reduced with Broker Relations, so you gotta have 101 Isk in your hand).

-When setting up the sell order, you pay the broker fee AGAIN (2 Isk if no skill, reduced with Broker Relations).

-When and if you sell, you pay the SCC tax (2 Isk if no skill, reduced with accounting, so you get 198 Isk when the sell is completed)

And remember… Broker relations influence your BASE broker fee. It is also influenced by your standing towards the Faction that controls the station where you set the order (ain’t got numbers, I ain’t no runner so my standings are crap)

Another thing: this lazy bastards don't lift a finger for less than 100 Isk. Good for them, me neither... and it means that if you actually enter an order for, say 1200 isk, the fee will not be 12 isk but 100 isk. If you try the above examples in practice, for a 100 isk order the dude will charge you another 100 isk. Cookie goes to Theron Gyrow for his outstanding perception on the matter.

(Of course... what kind of cheap jerk wastes a perfectly good order for less than 10.000 isk? Don't do it. I'm serious. Orders for less than 50.000 isk make baby Oveur cry, and all the other traders will laugh at you. I mean it!)

Margin Trading: this is some commonly overlooked cooool stuff. When you set up a purchase order, you gotta put your money into escrow. They kinda don’t trust you, mkay? But with margin trading, the amount of money you pay “up front” is reduced. Cool thing to free your cash flow!

Example 3: I set a purchase order to buy gizmo for 100 Isk. I have no Margin Trading; I gotta pay… how much?

Whoever said “100 Isk”, please go sit by the belt or the gate… those that said “101 Isk” can stay, those that said “100 plus broker fee” I will have to kill you ‘cos you are too damn smart for your own good, and my profits.

But: if I have Margin Trading up to lvl 1 (25% reduction) then:
-I pay up front the bloodsucker’s commission (the commission calculated for the full 100 Isk)
-I pay up front 75 Isk.
-When and if I buy the item, I pay the other 25 Isk.

Attention!
-Each level “multiplies” the previous by 0.75, mkay? So,
-No skill 100%
-Lvl 1 75%
-Lvl 2 56,25% (NOT 50%)

So yes… if you have 76 ISK you can enter a purchase order for 100Isk… if it gets filled, SOMEBODY will have to pay the other 25 Isk, and SOMEBODY better have the money by then ‘cos all sort of bad things would happen to SOMEBODY if not [Never tested it myself, word is your orders get cancelled and you lose the broker's fee. Thanks Lacero!]

You cannot see this %, but you can see the “Total in Escrow” (what you have already paid up front) and the “additional Isk to cover” on the “order” screen.

Marketing: Self descriptive AND IT WORKS JUST FINE KIDS. It does. You have an item 5 jumps away AND IN THE SAME REGION, RIGHT? you can sell it with marketing lvl2. You can see the distance under “Ask Range”

Procurement: Almost self descriptive… you can set a remote purchase order in another station with this skill. You can see how far under “Bid Range”. Two small details:

-You can only set a purchase order for items actually on sale. I mean, if you dock your ship and open the market tab, you can set a purchase order for ANYTHING that exists on the market, even if said item is not currently being sold anywhere in your region. But if you want to put a purchase order of that item in a station 10 jumps away, you will need Procurement lvl3 AND THE ITEM HAS TO BE BEING SOLD AT SAID STATION. (if somebody knows it different give me a holler)

-When you put a purchase order in the station you are in, you can set the range of effect to anything from “station” to “region”. You need no skill for this. But when you set a remote purchase order you need:

Visibility!

Remember the purchase order at the station you are docked? You can set any range you want… with a remote purchase order and no visibility, you can only set the range to “station”. Train this up, you can increase the range. Voila.

[NOTE: Before the 'Blood' patch, the skill had a wrong description; you may find people that, based in that old description, say that you need Visibility for your orders to be seen on the 'Buy' window. Nope, you can see all orders; this skill only affects the effect range]

You will your range at the “Remote bid range”

DON’T GET’EM MIXED UP: “Bid range” is for placing the remote purchase order, and it gives you the max distance between the system you are in, and the system you are placing the purchase order (and you increase it with “Procurement”). The range of your remote purchase order is your “Remote bid range” (and you increase it with “Visibility”)

EDIT: Lorelei Lee has a smart use for Vis. lvl V. Check post #85. Good only for Agent *****ee I mean Runners, but if you are, you may save a few iskies.

Now… that’s what the SKILLS do. What do YOU do with them … you wouldn’t want everything on a silver plate now would you? Go out there and have fun finding out for yerselves!

(a very, VERY good way to start is Kaii’s ass-kicking Trading 101)

One clarification, 'cos this has been asked many times: all the trade skills work for anything that can be sold or bought through the market. Yes, including NPC trade goods, and of course T1 stuff, implants, BPOs, reactions, minerals, raw ores...

The rule of thumb here is: if you can see it listed when "browsing" the market, you can but/sell that item through the market.

I'll say it again: yes, NPC trade goods, the ones some of you like to haul from here to there, are affected by the trade skills like marketing and procurement exactly the same way as any "PC" item.

But then...

...then, there is the real rare stuff. There is some stuff you cannot find listed in the market (let along being sold or bought), such as:
-"Rare" named modules (gistii, dark blood...)
-The +5 implants
-Faction ships, like that utter piece of engineering sex that is the Rattlesnake.

Those you got to move through escrow or player trade... or, use the following trick:

Originally by: "StarLite"

I once bought a succubus and I right-clicked on the suc and then clicked "Buy this item" and there were actually a few for sale on the market in that system.

Bear in mind that you must already HAVE one of the item you want to buy to be able to use the "buy this item" feature and that hardly anyone would ever use it, but it IS possible :)

So that is how it is done. Money makes money, as it were.

Never tested it myself, but StarLite seems sure of it, and Calleb confirms it, so I guess it is true. None of them is Deteis, mind you, so no way to be sure.

Of course, note that using the market to move items like this means that VERY few people are gonna see it... but hey, 'trader of exclusive stuff' does have a nice ring to it!

[Further space reserved for comments and addendums. Trade skills being the slippery bastards they are, I'm sure I missed a few details. Show no mercy! ]


-Updated with the won't-lift-finger-for-less-than-100 comment for brokers (Theron Gyrow)

-Updated about cancel of purchase orders if not able to cover orders with margin trading (if something worse happens to ya', go talk with Lacero Callrisian!)

-Updated with Brej Donierik's you-better-don't-train-visibility-up-to-lvl-V, even though this is not a trade guide but a skill description... anyway, feeling soft hearted today so meh.

-Updated a HUGE mistake/type on the last paragraph: remote purchase order range is shown on "Bid Range" (first edition said "Ask Range"). In my defense I have to say that I wrote it ok on the individual descriptions of "marketing" and "purchasing"... but I screw it up in the grand finale, oh well! (THANKS A BUNCH Khandro Shimares, plus you get the the First Serious Screw Up Spotted Medal! )

-Updated StarLite's tip about 'hidden markets'.

-Updated with Lorelei Lee's trick on what is Visibility lvl V good for. You gotta be a runner for it but hey, nobody's perfect!

-HOLY **** A ****ING MIRACLE AT LAST!! The description of Visibility has been updated. Trade Powah!!

[All jokes toward other professions are with malice towards none]

[This guide has been [23] approved. Printed in flame-free paper]

[No copyrights: feel free to distribute, copy, paste and upgrade]

[Traders do it docked!]

Copyright Notice & Source Acknowledgement

By Herko Kerghans

This article was copied from the EVE Online website at http://www.eveonline.com/ingameboard.asp?a=topic&threadID=200967

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